Tools and notes for founders.
Canvases, playbooks, and field reports from the Cuprice team. Practical material to help you price, package, and get more customers.
Pricing playbooks in your inbox
Monthly teardowns, frameworks, and benchmarks for SaaS founders. No spam.
Resources for founders
Canvases, playbooks, and toolkits to help you build, price, and ship faster.
Pricing Strategy Canvas
A one-page canvas to map your packaging, willingness-to-pay, and pricing levers before you ship.
SaaS Pricing Playbook
Step-by-step framework for choosing plans, anchors, and add-ons — with real examples.
Churn Intervention Toolkit
Scripts, offers, and flow templates to turn the cancel button into recovered revenue.
Founder Reading List
Books and essays we recommend on pricing psychology, positioning, and revenue design.
Willingness-to-Pay Interview Guide
A repeatable script for running 30-minute customer interviews that surface real price signals.
Pricing Page Brief
A fill-in brief to align design, product, and revenue before redesigning your pricing page.
From the blog
Notes on pricing strategy, AI-native product, and revenue experiments.
Why 1% price beats 11% volume
The math behind why a small pricing improvement is the highest-leverage move you can make as a founder.
What MCP means for pricing tooling
How Model Context Protocol lets your pricing strategy live next to your codebase in Cursor and Claude.
Turning the cancel button into a conversation
Designing a churn intervention that respects the user and recovers revenue without dark patterns.