Playbook
SaaS Pricing Playbook — plans, anchors, and add-ons that work
A step-by-step framework for choosing plans, anchors, and add-ons — with real examples from SaaS companies pricing in public.
Referenced in 40+ pricing teardowns
Outcomes
What you will learn
- Choose the right number of plans for your stage and motion.
- Design anchor prices that make your core plan the obvious choice.
- Decide which features belong as add-ons vs. inside plans.
- Write feature lists that convert instead of confuse.
- Sequence pricing changes without spooking existing customers.
Audience
Who this is for
Founders rewriting pricing
You inherited a pricing page that no longer matches the product. You need a structured way to redesign it.
Heads of growth
You own conversion on the pricing page and want a framework your designer and PM can both work from.
Preview
A look inside
One page. One afternoon. A sharper pricing hypothesis you can actually ship.
From Cuprice
A playbook tells you what to ship. Cuprice tells you whether it worked. Connect your pricing strategy to your codebase and watch how plan changes flow through to revenue, retention, and expansion in real time.
See how Cuprice worksUsed by 800+ pricing teams