Skill
Willingness-to-Pay Interview Guide — find real price signals
A repeatable 30-minute interview script for surfacing real willingness-to-pay signals from your customers and prospects.
Outcomes
What you will learn
- Recruit the right mix of users, churned customers, and prospects.
- Run a 30-minute interview that surfaces real price reactions.
- Avoid the leading questions that produce useless answers.
- Synthesize a handful of interviews into a sharp pricing hypothesis.
- Decide when you have enough signal to ship a change.
Audience
Who this is for
Founders before a pricing change
You want to talk to users before you change a number on the pricing page — but you're not sure what to ask.
PMs owning monetization
You need a repeatable interview format you can hand to a teammate and trust the output.
Preview
A look inside
One page. One afternoon. A sharper pricing hypothesis you can actually ship.
From Cuprice
Interviews give you the signal. Cuprice gives you the system. Turn what you hear into a pricing hypothesis, ship it as an experiment, and measure whether the market actually agrees.
See how Cuprice worksUsed in 2,000+ founder interviews